How Beautiful Imagery Can Help You Close More Sales
Feb 03, 2023
Pictures are worth a thousand words, but in sales, they may be worth a million!
Adding visuals to your sales deck or one-pager can help increase your chances of closing a sale. But how exactly can images help you achieve this?
Let's dive into some statistics
- According to the Neilson Norman Group, visual aids can increase people's willingness to read content by 80%.
- Hubspot reports that using relevant images in email marketing can increase click-through rates by 42%.
- MarketingProfs found that content with relevant images gets 94% more views than content without images.
With numbers like these, it's clear that incorporating images into your sales materials can give you a significant advantage. But it's not just about adding any image; it's about adding the right image.
Here are some tips to help you use images effectively in your sales materials
- Make sure the images are relevant: The images you use should directly relate to the product or service you are selling. This will help the potential customer make a connection between the image and the product.
- Use high-quality images: Poor quality images can detract from the overall professionalism of your sales materials. Make sure the images you use are clear, bright, and of high quality.
- Use a mix of images: To keep the attention of your potential customer, try to use a mix of images. For example, use a mix of product shots, graphs, and people.
- Keep it simple: Don't over-complicate your images. Keep them simple, yet effective. A cluttered image can be distracting and take away from the message you are trying to convey.
In conclusion, incorporating images into your sales materials can give you a competitive edge.
By following these tips, you can use images to help close more sales and boost your business. So, go ahead and add some visual aids to your next sales deck or one-pager and watch the magic happen!"